How to get more views on TikTok?

Do you want to know how to get more views on TikTok? We’ll share our top 9 tips for increasing your views on TikTok. And in addition, at the very bottom you’ll get an extra tip on how you can use your TikTok videos for other purposes as well.

1. Make sure you attract attention from the very first second

To gain reach on TikTok, it is important that your video attracts attention right at the beginning and that users are eager to watch the TiKTok until the end. After all, if users watch your video to the end, your TikTok will be considered relevant and broadcast to more users.

2. Use music effectively

Music plays an extremely important role on TikTok. To get more reach, it is therefore important that you choose songs for your videos that are currently trending. To find out what music is popular right now, you can check your “For You” page to see which songs are used most often, among other things. Or you can go into the creation of a new TikTok and take a look for the sounds that are currently listed under “TikTok Viral”.

3. Use trends for more attention

On TikTok, one trend chases the other and as a result, TikTok users who previously hardly received any views suddenly get a lot of reach. That’s why you should definitely include trends as well. However, it is important that you don’t just try to follow every trend, but interpret selected trends in your own way and implement them according to your target group, instead of just copying them. This will help you stand out on the one hand, while also ensuring that you remain relevant to your target audience.

4. Focus on a niche

You could almost say that on TikTok, views are “worth more” than the number of followers. But to generate more reach, it is of course helpful if you also gain more and more followers. To achieve this, it’s important that you stick to a niche, such as your favorite sport, and don’t deal with a wide variety of topics every day. Because your community chooses to follow you to view content on a specific topic. As soon as you post other content here, you will most likely lose followers.

5. Be entertaining and educating

To really connect with your followers, it’s best to create clips that are both educational and entertaining. Users on TikTok want to be entertained, get inspiration and always learn something new.

6. Use the right hashtags

Hashtags are used so that people can easily find posts on a wide variety of topics on various social media platforms.
Therefore, to increase your views on TikTok, it is important that you use appropriate hashtags to be found by users. However, make sure that you additionally include trending hashtags.

7. Engage with other TikTok users

TikTok is still a social media platform. That’s why it’s also important to interact with other TikTok accounts. For example, you can use the Duet or Stitch feature to perform together with other TikTok users. If the users are from the same niche, there’s a good chance you’ll get followers from the other account’s user with the video.

8. Elaborate your profile and biography

In order for other users to directly recognize what content they can expect on your TikTok account, it is important that you update your profile accordingly. So, with a profile picture that matches your niche, you can clearly show that people can expect mountain biking content on your account, for example. Additionally, you should also mention your niche in your bio to be recognizable to your target audience and like-minded TikTok users and attract them as followers.

9. Pin videos to your TikTok profile

By fixing your top three videos in your profile, you show users who come to your profile what top content they can expect from you and also that your videos have already gained a higher reach and are therefore relevant to other users.
To do this, simply go to the videos you want to pin in your profile and open the menu using the three dots on the right. Then click on “Pin”.

Another cool hint: you can also pin comments under a video. So you have the possibility to choose the top comments yourself.

And here’s our extra tip: Use the TikTok videos for Instagram as well, but without the TikTok watermark.

Producing videos can be quite time-consuming. Then why use them for only one channel? It’s always best to create content that can also be used on different channels. But don’t just upload the video you created in TikTok to Instagram, because TikTok’s watermark is rather unpopular on Instagram.
It’s best to check beforehand that you can find suitable music on both channels or otherwise adjust the video in Reels accordingly.